01
Catalogue
Carpenters Workshop Gallery
JOAQUIM TENREIRO
Announcing the launch of two new exhibits dedicated to the Brazilian-Portuguese artist and designer Joaquim Tenreiro, widely considered one of Brazil’s leading designers of the 20th Century and the father of Brazilian modernism. This exhibition will be the first of its kind, showcasing the largest collection of Tenreiro’s works ever to go on display in Europe. Information regarding the exhibition was structured into a two-page press release, featuring an introductory paragraph, artist bio, exhibition details, and additional background on the gallery.
02
E-Mail Marketing
Carpenters Workshop Gallery
JACQUELINE RABUN | KOSTAS LAMBRIDIS | VINCENZO DE COTIIS
To promote the launch of three upcoming exhibitions by Jacqueline Rabun, Kostas Lambridis, and Vincenzo de Cotiis, the client asked for three “EBlasts” (one for each artist), to be sent out via e-mail prior to the launch of the exhibition. Writing with concision, I combined key information regarding the exhibition with a short description of the selected works on display, ensuring that all necessary content was contained within the word limit.
03
Press Release + Scriptwriting
Contact
“OUR FUTURE REVEALED”
Promoting a new round of investments from Rhino Ventures, we launched a multi-channel campaign highlighting Contact’s “roadmap for the future.” Specifically, the campaign featured a B2B Press Release, a B2C article, and a short video shared on the company’s YouTube channel and social media, for which I wrote the script. The primary challenge was to avoid industry clichés whilst communicating honestly Contact’s mission and values, especially as they aligned with its plan for the future.
04
Interview
Contact
SIU HEI
Siu Hei is a transgender model and artist based in the UK. For Contact’s 2022 Pride Month feature, we interviewed three queer artists, including Hei, to discuss their unique histories and experiences and how their identities have influenced their work. Each interview was written into a short-form article published on Contact’s Backstage Blog.
05
Long-Form Guide
Contact
“HOW TO USE WEB3 AND THE METAVERSE AS A FREELANCE CREATIVE”
As part of Contact’s mission to help freelance creatives grow their career, we created a two-part long-form guide on how to use Web3 and Metaverse technology within the fashion industry. This project required extensive research into the world of Web3 and the metaverse, to then compile all the relevant information into an accessible guide. Structurally, the guide contains key definitions, a step-by-step walk-through on how to turn your creative work into an NFT, and further pointers.
06
Editorial
Prospect Magazine
“CLR JAMES: THE BLACK BOHEMIAN” BY COLIN GRANT
Provided editorial suggestions for this essay on CLR James by Colin Grant for Prospect Magazine’s May 2022 Issue, alongside fact-checking to verify the consistency of reported facts and proofreading for any grammatical and syntactic errors.
07
Feature
The Hedgehog Review
“PRETENDING TO DESTROY ART TO SAVE THE WORLD”
An essay exploring polarised reactions to the climate activism movement Just Stop Oil’s pseudo-iconoclastic protests in 2022, which notoriously targeted famous artworks such as Van Gogh’s Sunflowers and Monet’s Les Meules.
Feature
BNetic
“CHANGING TIDES: IS THERE ROOM FOR A NEW ART SCENE IN BHUTAN?”
An essay exploring the contemporary art scene in Bhutan, and its struggle to compete with the nation’s long-standing mission to preserve its cultural traditions and safeguard its heritage against the encroaching tides of modernisation and westernisation.